Alternatives to Advertising with Big Tech
We’re all frustrated and appalled by the censorship we’ve seen from YouTube, Facebook and Twitter over the past few months.
What’s worse… now that they’ve been SO blatant in shutting down so many users plainly for their political views, we’re all becoming aware that this has been going on for a LONG time. We just didn’t notice it.
But, what can you do about it? There are few viable alternatives that have the reach and scale that these intrenched incumbents have and for those who have worked for years to build up a following on these platforms, it’s tough to just walk away. Here’s a quick link to one easy alternative to advertising with big tech.
Especially if you’re a business, this decision can be overwhelming. If you’re spending a couple of thousand dollars each month in adwords pay per click, YouTube ads, Facebook ads, Twitter ads, etc. and those ads are driving sales for your business, how can you just stop?
And that’s the catch 22. These big tech censors are counting on their dominant market position to ensure that their insane censorship over-reach won’t have a long term negative effect on their revenue.
But, what you may not know is that about 2/3 of their ad revenue comes from small businesses. What if even 50% of those small businesses could find alternatives to advertising on these platforms that they don’t want to support anymore? That would mean a loss of 33% of their revenue! That’s significant and definitely enough to get their attention.
The good news is that for most businesses, this doesn’t have to be as difficult as it sounds.
Here’s one example of how businesses can reach new customers directly, without relying on advertising on big tech platforms. Just build a quality list of your potential customers, with phone numbers, email addresses, etc. and create an effective email campaign that engages them with your company. “Alternatives to Facebook Ads and Adwords” shows you how to make it easy.